Insights | 4 min read

The Gig Economy and What It Means For Work-Life Balance

Work-life balance

The gig economy has revolutionized the modern workforce, offering greater autonomy and adaptability to employees. However, as the number of gig workers continues to grow, it’s important to consider the impact this shift is having on work-life balance.

Let’s examine work-life balance in the gig economy, taking a closer look at industry-specific trends, technological innovations, and societal shifts.

The gig economy has impacted a variety of industries, from transportation to healthcare to hospitality. One of the key trends we’re seeing in these industries is an increased focus on work-life balance for gig workers.

For example, some companies have implemented features allowing independent contractors to customize their schedules and take time off as needed. Similarly, healthcare companies are beginning to offer flexible work arrangements for gig workers, such as telehealth appointments and remote monitoring.

As more industries embrace the gig economy, we expect to see more of these trends emerge. Employers will need to find ways to offer gig workers the same level of flexibility and work-life balance that they’ve come to expect from traditional employees.

Technological Innovations

Technology is a massive player in the growth of the gig economy, and it’s also driving innovation in work-life balance for gig workers.

For example, gig workers can now use scheduling apps to manage their time more effectively and balance their work and personal lives. These apps allow workers to set their own schedules, block out time for personal activities, and easily swap shifts with other workers. 

This level of access can be a double-edged sword, however, as the always-on nature of these platforms can lead to burnout and a lack of work-life balance. In fact, an Economic Policy Institute survey found that gig workers work an average of 4.9 hours per week more than traditional employees.

Work-Life Balance Shifts

Finally, the gig economy’s growth reflects broader societal shifts, including a desire for a more sustained work-life balance.

Most gig workers today crave flexibility and control over their schedules, and employers recognize this demand by offering more flexible work arrangements. They aim to improve employee satisfaction, elevate productivity, and reduce turnover. 

Freelancers, however, often lack many of the benefits and protections afforded to traditional employees, such as healthcare and retirement benefits. A Freelancers Union study found that only a small number of freelancers have employer-provided healthcare.

As we continue to see these societal shifts unfold, we expect the gig economy to play an increasingly important role in shaping the future of work-life balance.

What The Future Holds for Work-Life Balance

The gig economy has significantly changed how we work, offering more flexibility and autonomy than ever before. But with these changes comes a need to consider the impact on work-life balance for gig workers.

Fortunately, industry-specific trends, technological innovations, and societal shifts help cultivate a more balanced and flexible future for gig workers. Employers will need to continue to adapt to these changes and find new ways to offer gig workers the same level of flexibility and work-life balance as they do traditional employees.

The future of work-life balance in the gig economy is bright, and we foresee further advancements and developments in this field in the future.

Want to learn more about what Nowsta can do for your business? Talk to an expert today.